We're not just talking about a simple aesthetic trend; slow fashion isn't just about sustainable fashion. It's a movement that champions a new lifestyle that's respectful of the environment and based on responsible consumption. It also highlights companies that care about their workers' working conditions. Abanderado is, without a doubt, a clear example of
slow fashion in underwear . Our brand is committed to sustainability and moves away from unbridled and irrational consumption as a way to establish itself in the market.
What does slow fashion mean?
The slow food movement began to gain popularity in relation to food, as a counter to the rise of fast food. It was a return to traditional cuisine, to eating
with a focus on quality , without rushing, and enjoying it. Its success soon spread to other activities, giving rise to the emergence of slow fashion.
But what characterizes a slow fashion underwear brand? These are the key principles that define these companies:
- Responsible consumption : the purchase of long-lasting, value-added clothing is encouraged. In other words, it's better to invest in fewer, but top-quality garments.
- Environmental awareness : use of environmentally friendly materials that do not harm the planet or people's health.
- Transparency in the production process : Contamination must be eliminated at every stage of manufacturing. Therefore, the concept of traceability is introduced, allowing us to know who, where, and how each garment was made.
- Optimal working conditions : Slow fashion companies care for their employees as much as they care for the environment.
Abanderado's Ecosmart collection is a true example of what slow fashion underwear means. A line of men's underwear made from 100% organic cotton, without added chemicals, and meeting all ethical requirements in its employees' labor relations.
Why is Abanderado a slow fashion brand?
If you identify with this slow fashion movement, you won't have any trouble finding underwear that meets your priorities. At Abanderado, we've firmly embraced our sustainable fashion philosophy, encompassing its four main requirements, as seen below.
Timeless collections
One of Abanderado's hallmarks, since its inception, is the creation of timeless collections. Along with the most current clothing lines,
we always maintain timeless designs . These are our basics, the essential wardrobe staples every man should have. They are primarily included in the
Classic Collection and the
Essentials Collection.
Quality of the fabrics
The raw material par excellence of Abanderado garments is
premium cotton . We've also incorporated
other equally sustainable and skin-friendly materials . In this regard, we highlight
certified organic cotton from the aforementioned Ecosmart Collection. And, in addition, the innovative
bamboo fabric from the
Sensitive Collection . An ultra-soft, breathable, and hypoallergenic fabric.
Durability of garments
Slow fashion in underwear is incomprehensible if we forget the issue of responsible consumption. Choosing eco-friendly materials and a sustainable process isn't enough. The most genuine contribution of this movement is the
way it puts a stop to frantic, compulsive clothing shopping .
That's why it's so important to provide consumers with a range of sustainable, high-quality, and long-lasting underwear. At Abanderado, you can find these
durable garments that withstand continuous use without losing their qualities. These timeless basics are made with easy-care, highly durable materials.
Commitment to the environment
Finally, Abanderado is recognized as one of the pioneering underwear brands in environmental protection. We carefully select the materials we use to manufacture all our garments. Thus,
we only collaborate with producers who cultivate sustainable crops , without the use of pesticides or chemicals, and with reduced water consumption.
The same focus we place on respect for workers. The Ecosmart Collection, once again, is a benchmark in this slow fashion demand for underwear. Every worker, regardless of their position in the production line, receives a fair wage and works in healthy conditions.
The entire production process for these garments is completely transparent . We are proud to have been pioneers in implementing this new work ethic.
Slow fashion underwear isn't a passing fad. On the contrary, it's here to stay and will gain more and more followers in the coming years. In fact, major designers and the most recognized brands are incorporating these concepts into their new products. At Abanderado, we've once again been ahead of our time, incorporating the principles of slow fashion into our men's underwear collections. Don't miss this incredible experience!
