Men's underwear has evolved significantly in recent years, adapting to the needs and expectations of modern consumers. This year, trends in this sector stand out for their focus on sustainability, comfort, inclusivity, and technological innovation. At Abanderado, we remain at the forefront of these
men's underwear trends in 2025 to offer products that combine style, functionality, and respect for the environment.
1. Sustainability, one of the trends for 2025 in men's underwear
In 2025, sustainability remains a top consumer demand.
Eco-friendly materials, such as organic cotton , bamboo, and recycled fibers , are gaining prominence in men's underwear manufacturing. Furthermore, many brands are adopting ethical production processes and reducing waste through resource-efficient designs.
Abanderado is committed to sustainability, integrating responsible materials and processes that care for the planet without compromising the quality of our products. This is evident in the
Sensitive collection , whose boxer shorts are
made with ultra-soft, breathable, and hypoallergenic bamboo fabric ; or in the
ECOSMART models,
made with organic, bio-grown cotton , free of toxic dyes or chemical additives.
2. Comfort and functionality
Comfort is essential when it comes to underwear, and in 2025, this need will combine with functionality to offer versatile products. Consumers are looking for
garments that can be worn all day , from work to leisure.
Technical fabrics, such as breathable and antimicrobial ones , play a crucial role in ensuring freshness and comfort during long sessions. In addition,
seamless technologies eliminate chafing and offer a perfect fit.
At Abanderado, our designs combine these innovations to provide the best user experience. One example is the
Regul'Activ collection , featuring a
smart fabric that promotes sweat distribution and accelerates moisture evaporation thanks to active thermoregulation.
3. Personalization and unique style
In the world of men's fashion, customization is on the rise. Consumers are looking for
underwear that reflects their unique style , whether through bold prints, bright colors, or even the option to include their initials.
Trends also point to a strong retro influence, with the return of classic styles like "vintage boxer shorts" and briefs inspired by past decades. Abanderado adapts to these demands by offering
collections that combine modernity with a nod to the past . For example,
long underwear , a trend from years ago that has made a strong comeback in our daily lives.
4. Technological innovation
Technology is revolutionizing the men's underwear sector. By 2025, we'll see the introduction of
smart fabrics that can
monitor body temperature, humidity, and even physical activity . These innovations are ideal for active consumers looking for functional, high-performance garments.
Another important trend is the
use of advanced antimicrobial fibers , which repel bacteria and odors, offering greater durability and freshness.
5. Inclusivity and diversity
Inclusivity has become a fundamental aspect in fashion, and men's underwear is no exception. In 2025, brands are focusing on
offering greater size diversity , ensuring all consumers find options that fit their needs.
Additionally, there is a rise in
gender-neutral underwear design , with styles that transcend traditional categories and appeal to a broader audience.
6. Fusion of fashion and underwear
Men's underwear is no longer just a functional garment; it's also becoming a style statement. In 2025, we'll see a fusion of underwear and loungewear, with
designs that can be worn both indoors and outdoors .
Collaborations with high-fashion designers are also on the rise, offering limited editions that combine luxury and exclusivity. At Abanderado, we work to ensure each garment is not only comfortable but also stylish. That's why we've recommended
looks for pairing an undershirt as an outer garment on our blog.
7. Digitalization and shopping experience
The shopping experience is also evolving.
Augmented reality tools allow consumers
to virtually try on underwear to find the perfect fit without leaving home. Additionally,
personalized subscription models offer convenience and practicality, sending underwear tailored to individual preferences.
At Abanderado, we strive to offer a
seamless and personalized shopping experience that meets our customers' expectations.
The future of men's underwear in 2025 is marked by innovation, sustainability, and adaptation to the needs of a more demanding consumer. At Abanderado, we pride ourselves on being at the forefront of these trends, offering
products that combine comfort, style, and environmental responsibility . Discover our collections and join the future of men's fashion!
